Izziv

Izziv is a Slovenian noun that denotes a difficult or stimulating task or situation that tests a person’s abilities, resources, or resolve. It can refer to a specific problem to be solved, a goal to be achieved, or a dare posed by someone else. In common usage, izziv can describe both individual and collective endeavors, from personal development to organizational goals. The plural form is izzivi, and the term is widely used in media, education, business, and public policy to frame obstacles and opportunities.

The word originates from the verb izzivati, meaning to challenge or provoke. Because of this connection, izziv often appears in contexts that emphasize effort, competition, or growth. It frequently appears with modifiers such as glavni (main), velik (great), or vsak (any) to indicate scope, for example 'glavni izziv' (the principal challenge) or 'okoljski izzivi' (environmental challenges). Common expressions include 'izziv sprejeti' (to accept the challenge) and 'izzivi prihodnosti' (the challenges of the future).

Examples include: 'Podjetje se sooča z izzivom digitalne transformacije.' and 'Vlada je izpostavila demografske izzive kot ključni izziv prihodnosti.' Izziv is a neutral term suitable for describing problems without assigning blame and is used across public discourse to define objectives, obstacles, or opportunities for innovation.

In English, izziv translates as 'challenge.' It is used in much the same way to frame goals and difficulties across various domains.