Iwaya

Iwaya is a Japanese brand of snack foods, most famously known for its "Sora Tobi" (which translates to "Sky Flying") potato chips. These chips are distinctive for their unique, puffed, and airy texture, setting them apart from traditional flat potato chips. The brand is produced by Iwaya Corporation, a company based in Fukuoka Prefecture, Japan.

The Sora Tobi line features a variety of flavors, often including popular Japanese options like seaweed salt, consommé, and occasionally limited-edition seasonal varieties. The packaging for Iwaya products typically emphasizes the light and crispy nature of the snacks. Beyond potato chips, Iwaya Corporation may also offer other snack items, though their potato chips are their most recognized product both domestically and internationally among snack enthusiasts. The company aims to provide enjoyable and novel snack experiences for consumers.