Isikustatud

Isikustatud is an Estonian word that translates to "personalized" or "customized" in English. It is commonly used in various contexts, including product design, marketing, and user experience. When something is described as isikustatud, it means it has been tailored to meet the specific needs, preferences, or characteristics of an individual.

In marketing, isikustatud approaches aim to deliver targeted messages and offers based on a customer's past behavior, demographics, or expressed interests. This can involve personalized email campaigns, website content that adapts to the user, or product recommendations. The goal is to create a more relevant and engaging experience for the consumer, potentially leading to increased satisfaction and conversion rates.

In product development, isikustatud features allow users to modify and adapt products to their liking. This could range from customizable clothing and accessories to software settings that can be adjusted for optimal usability. The concept emphasizes user agency and the ability to make a product truly their own.

The principle of isikustatud is also relevant in the context of digital services and user interfaces. Websites and applications that offer personalized dashboards, content feeds, or notification settings are examples of isikustatud design. This focus on individual tailoring is a growing trend across many industries, driven by the desire to provide more meaningful and efficient interactions.