Irányár

Irányár is a Hungarian term used to describe a price that serves as guidance or a reference point in pricing discussions. It is not a fixed or legally binding selling price; rather, it indicates the price level that a seller considers reasonable, typical, or desirable under current market conditions. The word derives from irány (direction, guidance) and ár (price).

In practice, irányár can appear in several contexts. In public procurement and tendering, a contracting authority may state an irányár to help bidders calibrate their offers and negotiate within an expected price range. In everyday commerce, manufacturers or distributors may publish an irányár to illustrate a suggested selling price or to guide discounts, promotions, or negotiations with business customers. In some sectors, irányár functions as a practical benchmark or point of reference alongside other price indicators.

Important distinctions: the irányár is not a final selling price; actual prices may differ due to discounts, contractual terms, quantity, or competitive dynamics. It is not a universally defined price in Hungarian law, and its exact meaning and status can vary across sectors and organizations. Translated into English, irányár is commonly rendered as guide price or reference price, conveying its role as an indicative rather than binding figure.