Involver

Involver was a software company that developed a platform for social media marketing. The core product enabled brands to create and manage social media campaigns and experiences across networks, publish content, manage assets, and measure engagement through analytics. The platform was pitched to help marketing teams coordinate campaigns, maintain brand consistency, and gain visibility into performance across channels.

The company emerged in the late 2000s as part of the growing ecosystem of enterprise social marketing tools. It gained recognition among advertisers and agencies for providing a centralized solution to orchestrate social programs at scale.

Oracle Corporation acquired Involver in 2011, integrating its technology into Oracle’s broader social media offerings. Following the acquisition, Involver’s products were folded into Oracle’s Social Relationship Management (SRM) and related Oracle Social Cloud platforms, and the Involver brand was gradually retired as its features were absorbed into Oracle’s portfolio.

Legacy and impact include Involver’s role in the early development of enterprise social marketing tools, particularly in areas such as cross-network publishing, collaboration among marketing teams, and data-driven measurement. The acquisition illustrated the strategic consolidation of social media management capabilities by larger enterprise software vendors in the early 2010s.