Interbrand

Interbrand is a global branding consultancy known for its annual Best Global Brands ranking. The firm offers services in brand valuation, brand strategy, design, and brand experience for clients across various industries, and maintains a worldwide network of offices.

Interbrand traces its origins to the 1970s and has grown into a leading player in brand advisory. The centerpiece of its work is the Best Global Brands methodology, which seeks to quantify the value of a brand. The ranking evaluates a brand’s financial performance, the portion of earnings attributable to the brand (the brand’s role in driving value), and the strength of the brand, which reflects its future potential to secure earnings. The resulting brand value figures are published annually and are widely cited in marketing, finance, and business analyses.

Headquartered in New York City, Interbrand operates across regions and industries, serving corporations, institutions, and brands seeking to refine strategy, optimize brand portfolios, and improve brand performance. In addition to the flagship ranking, the firm provides advisory services related to brand positioning, architecture, experience design, and brand analytics.

The Best Global Brands list has become a reference point for marketing and investment communities, highlighting how brand equity intersects with corporate revenue. As with other brand valuation approaches, Interbrand’s methodology combines quantitative financial data with qualitative assessments of brand strength, which has drawn both use and critique within industry discourse.