Instaurrs
Instaurrs is a social media platform that specializes in short, time‑limited video sharing. Launched in 2018 by a group of former Instagram engineers, the service was conceived to provide a simple interface for capturing and sharing moments in a format that encourages rapid consumption and quick feedback. The name “Instaurrs” combines “insta,” a reference to instant sharing, with a stylized suffix that suggests a playful, informal community.
The app differentiates itself through its 15‑second recording limit and a unique “Swipe‑Up” mechanic that allows
Instaurrs accumulated a user base of over 25 million by 2022, majority of whom use it for