Innovatio

Innovatio is a term used to denote the process and result of introducing new ideas, methods, or products. It derives from the Latin innovatio, meaning renewal or alteration, and has been adopted in various modern languages as a stylized or formal form of "innovation." In some contexts it appears as a brand name or proper noun rather than a generic concept.

In scholarship and industry, innovatio is used to refer to the broad field of innovation studies, which examines how new ideas are developed, adopted, and diffused. It encompasses product and service innovation, process and organizational innovation, and social or policy innovation, as well as the management practices that sustain experimentation, collaboration, and entrepreneurship.

Historically, Latin usage influenced medieval and early modern discussions of renewal and reform. In contemporary times, the term appears in academic titles and corporate campaigns, often to convey a formal or global perspective on change.

Critiques of innovation-focused discourse argue that emphasis on novelty can overlook incremental improvements, ethics, equity, and unintended consequences. Measurement of innovatio is challenging, requiring indicators of outcome, diffusion, speed, and value creation rather than simple counts of new ideas.

See also: innovation, innovation studies, design thinking, technology management.