Ikkevinnende

Ikkevinnende is a Norwegian adjective meaning “not winning” or “non-winning.” It is used to describe entries, tickets, or outcomes that do not result in a prize or victory in a competition, lottery, game, or draw. The term contrasts with vinnende (winning) and is commonly found in consumer, gaming, and media contexts.

In lotteries, raffles, and scratch-card games, “ikkevinnende” labels are used for tickets or entries that fail to meet the prize criteria. The classification helps organizers communicate the status of each entry to participants and to distinguish winning from non-winning outcomes. The term is also used in everyday speech, for example when someone refers to a purchased ticket or a bet that did not pay out.

Beyond formal games, the concept appears in marketing and consumer communications. Some campaigns reference non-winning tickets to explain odds, or they may offer second-chance opportunities for non-winning entries in an effort to engage customers. In such contexts, ikkevinnende does not imply a fixed value but simply denotes the absence of a prize for that particular entry.

Linguistically, ikkevinnende is a neutral descriptive term rather than a category or brand. It is used across media, retail, and gaming industries in Norway and in Norwegian-language contexts to convey the outcome of a draw or game without implying judgment about the participants.

See also: winning ticket, lottery, scratch card, raffle.