IdentityResolution
Identity resolution, also called entity resolution or record linkage, is the process of identifying and linking records that refer to the same real-world entity across one or more data sources. The goal is to produce a single, unified representation or golden record that reconciles conflicting or redundant attributes. It enables a coherent view of an entity despite data scattered across systems.
Techniques range from deterministic matching, which relies on exact attribute matches such as an identifier, email
Identity resolution is a core capability of master data management (MDM) and identity analytics. It involves
Applications include tying customer records across channels in marketing and CRM, linking patient records in healthcare,