Hulgimüük

Hulgimüük, often translated as wholesale, refers to the business of selling goods in large quantities directly to retailers, other businesses, or institutional users, rather than to individual consumers. These businesses typically purchase products from manufacturers or distributors and then resell them at a lower price per unit than what a consumer would pay in a retail setting. Wholesalers play a crucial role in the supply chain, bridging the gap between production and retail.

The primary function of a wholesaler is to aggregate demand and supply. They buy in bulk, which allows manufacturers to produce on a larger scale and reduces their distribution costs. Wholesalers then break down these large quantities into smaller, more manageable batches that retailers can purchase. This process simplifies logistics for both manufacturers and retailers.

Wholesalers often provide additional services beyond just selling goods. These can include storage and warehousing, transportation, marketing and promotion, financing, and providing market information. They may also offer credit terms to their customers, helping retailers manage their cash flow. The wholesale market can encompass a vast array of products, from food and clothing to electronics and industrial equipment. Understanding the role of hulgimüük is key to comprehending how goods move from producers to consumers.