Houbi

Houbi is a contemporary fashion label that originated in Thailand. The brand was founded in 2019 by designer and entrepreneur Anan Phanthun, who sought to combine classic silhouettes with modern Thai influences. From its first pop‑up shop in Bangkok’s Sukhumvit district, Houbi expanded to multiple physical retail spaces and an online platform that serves the Greater Bangkok area and international customers through its website and select e‑commerce partners.

The core collection focuses on women’s apparel, offering a range of clothing items such as dresses, blouses, coats, and skirts that feature clean lines, subtle embellishments, and a palette inspired by Thai landscapes and textiles. Apparel is produced in small batches to maintain quality and reduce environmental impact. Houbi also collaborates with local artisans for occasional capsule collections featuring handmade accessories and footwear.

Marketing for the brand emphasizes sustainability and community engagement. Houbi has participated in various fashion weeks, most notably the Thailand Fashion Week, where its collections have been showcased in runway shows and pop‑up galleries. The label distinguishes itself by supporting Thai textile craftsmen through cooperative production models. In addition to apparel, Houbi periodically launches limited‑edition home décor items that align with its design aesthetic.

Houbi’s customer base includes fashion-conscious consumers who value design integrity and ethical production. The brand maintains a strong social media presence on platforms such as Instagram, where it showcases behind‑the‑scenes content, customer styling tips, and updates on new product releases. Through a combination of online sales, selective brick‑and‑mortar locations, and community initiatives, Houbi continues to grow its reputation as a forward‑thinking Thai fashion house.