Hohlwein
Ludwig Hohlwein (1874–1949) was a German graphic artist and one of the most influential poster designers of the early 20th century. Active mainly in Munich, he built a prolific studio that produced advertising posters for a wide range of clients, including manufacturers, travel agencies, theatres, and publishers.
Hohlwein is best known for a distinctive, highly legible style characterized by simplified, stylized figures, strong
During the 1910s through the 1940s, Hohlwein produced thousands of posters, calendars, and book illustrations. His
Legacy: Hohlwein’s posters are widely collected and held by museums, and his distinctive style remains a touchstone