HelloFresh

HelloFresh is a meal kit service that operates internationally. The company delivers pre-portioned ingredients and accompanying recipe cards directly to customers' homes, allowing them to cook meals themselves. Customers typically subscribe to the service and choose meals from a rotating weekly menu. HelloFresh offers a variety of meal plans, catering to different dietary preferences and household sizes, such as vegetarian, family-friendly, and calorie-conscious options.

The service aims to simplify the cooking process by reducing the need for meal planning and grocery shopping. Customers receive all the necessary ingredients in a measured quantity, which helps to minimize food waste. The recipes provided are generally designed to be easy to follow, with step-by-step instructions. HelloFresh sources ingredients from various suppliers and emphasizes the quality and freshness of its produce.

Founded in Germany in 2011, HelloFresh has expanded its operations to include numerous countries across North America, Europe, and Oceania. The company has grown significantly since its inception, becoming one of the largest meal kit providers globally. Its business model relies on a subscription service, with customers billed on a recurring basis for their chosen meal plans. The company also offers a premium line of meals and has introduced options for ready-to-eat meals in some markets.