Hellmanns

Hellmann's is a brand of mayonnaise and related condiments owned by Unilever. It is widely distributed in North America, Europe, Latin America and beyond, and is best known for its mayonnaise made with real eggs and a simple ingredient list. In some markets the brand is sold under the Best Foods name.

The brand originated in New York City in the early 1900s, founded by German-born immigrant Richard Hellmann. After a popular recipe for mayonnaise from his deli earned a loyal following, a jar labeled Hellmann's Real Mayonnaise went on sale and the brand expanded from there. The blue ribbon on the label became a recognizable symbol of quality.

Hellmann's primarily manufactures mayonnaise, along with reduced-fat and olive oil varieties, flavored aiolis, and other dressings and sauces in many markets. The product line often emphasizes 'real' ingredients. In the United States, the product line is marketed as Best Foods in many stores, a legacy of regional branding; internationally the brand is marketed as Hellmann's.

Unilever owns the brand, and since the early 2000s has marketed Hellmann's as its global mayonnaise brand, aligning regional products under a common name in many markets. The company has pursued sustainability initiatives, including responsible sourcing of eggs and palm oil and packaging improvements to improve recyclability.