Handelspromotion
Handelspromotion, also known as trade promotion, refers to a set of marketing activities designed to encourage consumers to purchase a particular product or brand, or to motivate intermediaries such as wholesalers and retailers to stock and sell a product. These activities are typically short-term incentives used to stimulate demand.
Common methods of handelspromotion include price reductions, coupons, rebates, contests, sweepstakes, product samples, and loyalty programs.
Effective handelspromotion requires careful planning and execution. Marketers must consider the target audience, the promotional budget,