HaNasi

haNasi is an Indonesian quick‑service restaurant chain that specializes in traditional rice dishes with modern culinary twists. Founded in Jakarta in 2010 by entrepreneur Dwi Setyawan, the brand began as a single stall selling nasi goreng, a popular fried‑rice dish, before expanding to multiple locations across Java and Sumatra. Its name is a stylized combination of the Indonesian word “nasi,” meaning rice, and the English suffix “-asi” for “assisted.” The company’s logo features a stylized rice grain, emphasizing its core product focus.

The menu at haNasi includes a range of nasi‑based dishes such as nasi padang, nasi uduk, and speciality items like nasi kampung with local condiments. The chain incorporates a “quick‑serve” model, allowing customers to order at kiosks or through a mobile application, and offers delivery services via third‑party platforms. haNasi markets itself as a bridge between street‑food authenticity and contemporary food‑service standards, offering a standardized quality that appeals to both local patrons and expatriate communities.

The growth of haNasi coincided with the rapid expansion of Indonesia’s fast‑food sector and increased demand for convenient, affordable dining options. By 2022, the chain operated over 50 outlets in major Indonesian cities and had a presence in tourist hubs such as Bali. haNasi has been noted for its role in promoting Indonesian cuisine abroad through pop‑up stalls at international food festivals. While generally praised for taste and service, the company has faced criticism over labor practices in some of its supply chain. The brand continues to invest in sustainability initiatives, such as sourcing locally grown rice and reducing plastic packaging.