GumGum

GumGum is a global technology company that offers contextual intelligence and advertising solutions. Founded in 2008, the company's core technology analyzes content across the web to understand context and sentiment. This allows advertisers to place their ads in relevant environments, aiming for higher engagement and effectiveness.

The company's product suite includes GumGum Demand, an advertising platform that leverages its contextual intelligence for campaign activation. They also offer GumGum Verify, a pre-bid ad verification tool that ensures ads appear in brand-safe environments and avoids fraudulent inventory. GumGum's approach emphasizes privacy-first advertising, focusing on content rather than individual user tracking. Their technology is deployed on a vast network of publisher websites, enabling them to gather and process contextual data at scale.

GumGum's client base includes brands and agencies across various industries. The company has expanded its operations internationally and continues to develop its AI and machine learning capabilities to enhance its contextual understanding and advertising solutions. Their mission is to create a more effective and privacy-conscious advertising ecosystem by providing publishers and advertisers with tools that understand content without relying on personal data.