Gruppenfokus

Gruppenfokus is a term originating from German that translates to "group focus" or "focus group." It refers to a research methodology where a small group of individuals is brought together to discuss a particular topic, product, or service. The primary objective of a Gruppenfokus is to gather in-depth qualitative insights into participants' opinions, attitudes, beliefs, and behaviors.

The participants in a Gruppenfokus are typically selected based on specific demographic, psychographic, or behavioral characteristics relevant to the research question. A trained moderator facilitates the discussion, guiding the conversation with open-ended questions and encouraging interaction among group members. The moderator aims to create a comfortable and open environment where participants feel free to express their thoughts honestly.

Data collected in a Gruppenfokus is usually in the form of transcripts, audio recordings, or video recordings of the discussion. This qualitative data is then analyzed to identify themes, patterns, and key insights. Gruppenfokus studies are commonly used in market research, product development, social science research, and policy development to understand consumer perceptions, test new ideas, or explore complex issues. The insights gained from a Gruppenfokus can help organizations make informed decisions and develop strategies that resonate with their target audience.