Gorenja

Gorenja is a Slovenian company that manufactures household appliances. It was founded in 1958 and is headquartered in Velenje, Slovenia. Gorenja is one of the largest producers of household appliances in Europe, with a significant market share in Central and Eastern Europe. The company offers a wide range of products, including washing machines, refrigerators, ovens, dishwashers, and small kitchen appliances.

The company's history began with the production of farm equipment, but it soon shifted its focus to household appliances. Gorenja has expanded its operations over the years through acquisitions and strategic partnerships. It has production facilities in several countries, including Slovenia, Serbia, and the Czech Republic. Gorenja is known for its innovative designs and energy-efficient products. It has received numerous awards for its product quality and design.

In recent years, Gorenja has faced increased competition and economic challenges. In 2018, the company was acquired by the Chinese appliance manufacturer Hisense. The acquisition aimed to strengthen Gorenja's position in the global market and provide access to new technologies and distribution channels. Despite the change in ownership, Gorenja continues to operate as a distinct brand, maintaining its commitment to quality and innovation in the household appliance industry.