Hisense

Hisense is a Chinese multinational electronics and home appliance manufacturer headquartered in Qingdao, Shandong Province. The company was founded in 1969 as a state‑owned factory and began with refrigeration equipment before expanding into color televisions and other consumer electronics. Over several decades, Hisense grew into a diversified group with manufacturing, research and development, and distribution networks spanning multiple regions.

The product range includes televisions, refrigerators, air conditioners, washing machines, and other consumer electronics and home appliances. The company markets under the Hisense brand and has pursued international expansion through acquisitions and partnerships. A notable move was the 2018 acquisition of Slovenian appliance maker Gorenje, which extended its European manufacturing footprint and product reach.

Global operations and strategy: Hisense maintains manufacturing facilities and R&D centers in China and abroad and sells products in many countries through regional offices and distribution networks. The company emphasizes energy efficiency and smart home technologies in its televisions and appliances, and it competes with other major global brands in the consumer electronics and home appliance sectors.

Corporate status: As a large Chinese multinational, Hisense operates as a diversified conglomerate with multiple subsidiaries and regional divisions, aiming to expand its global footprint in consumer electronics, home appliances, and related services. The group has continued to pursue strategic acquisitions and partnerships to broaden its technology base and market access.