Genudsendelse

Genudsendelse refers to the practice of broadcasting or transmitting previously aired content again. This can include television programs, radio shows, films, or other media that have already been made available to the public. The term literally translates from Danish as "re-broadcast."

The motivations behind genudsendelse are varied. For broadcasters, it offers a way to fill programming schedules without the cost and effort of producing new material. It can also be a strategy to capitalize on popular or critically acclaimed content, reaching new audiences or allowing existing ones to revisit favorite shows. For audiences, genudsendelse provides opportunities to catch up on missed episodes, re-experience beloved programs, or discover older content that might otherwise be inaccessible.

Genudsendelse is a common practice across all forms of media distribution, from traditional terrestrial television and radio to cable channels, streaming services, and online platforms. Content may be replayed shortly after its initial broadcast or years later, often as part of themed programming blocks or retrospective collections. The accessibility and longevity of digital archives have further facilitated the widespread practice of genudsendelse in the modern media landscape.