GRANINI

Granini is a brand of fruit juice beverages produced by the Eckes-Granini Group, a German company that specializes in juice and non-alcoholic beverages. Based in Nieder-Olm, Rhineland-Palatinate, Granini is sold in many European markets and is known for a wide range of fruit juice drinks and nectars reflecting different fruit flavors.

The Granini product line includes 100 percent fruit juices, juice drinks, and fruit nectars in numerous flavors, such as citrus, apple, berry, grape, tropical blends, and seasonal editions. The beverages are packaged in PET bottles, glass, and cartons, and are marketed toward households and on-the-go consumers. The formulations emphasize natural fruit content, with various variants offering no added sugar or lower sugar options depending on the market.

Eckes-Granini Group operates as one of Europe’s leading fruit juice producers, with Granini as one of its flagship brands. The group markets its products across Europe through supermarkets, hypermarkets, and foodservice channels, and engages in sustainability initiatives related to packaging and responsible sourcing.