GPIankering
GPIankering is a theoretical construct used to describe how broad audience interest, or General Public Interest (GPI), becomes anchored within online information ecosystems, creating stable reference points that guide content production, curation, and user interaction. The concept is used to analyze how certain memes, phrases, or symbols persist beyond their initial novelty and influence later behavior on platforms.
Etymology and scope: The coinage blends GPI with ankering, a metaphor for anchoring or fixing attention. It
Mechanism: The process typically involves (1) a triggering event that elevates attention, (2) the emergence of
Applications and implications: Researchers use GPIankering to understand long-tail popularity, market branding, and design of recommender
Relation to other ideas: GPIankering relates to cognitive anchoring, memetics, and network effects. See also Anchoring;