Frågestund

Frågestund is a term used in Swedish media and online culture to describe a question-and-answer session during which an audience can pose questions to a presenter, expert, or public figure. The format emphasizes direct interaction and transparency, and it is commonly conducted as live streams, recorded videos, or text-based sessions on social platforms.

Historically, the concept predates digital media, with hosts in traditional formats inviting audience questions through various channels. With the growth of the internet, frågestund has become a staple on platforms such as YouTube, Twitch, Instagram Live and other online services, allowing creators to engage followers in real time and address topics of interest.

Formats and process vary. Questions may be submitted beforehand via comments, messages, or forms, or asked live through chat or call-ins. A moderator may screen inquiries to avoid harassment, spoilers, or off-topic questions. Sessions are usually time-limited and may follow a set structure, including a beginning, a main Q&A portion, and a closing segment.

Platform and audience use in Sweden are broad, spanning vloggers, gamers, educators, and public figures. Frågestunder can serve to build rapport, clarify opinions, reveal behind-the-scenes information, or respond to community concerns, and they may be part of a larger event or a recurring series.

Criticism and considerations include the need for effective moderation to prevent abuse, the potential for performative impressions, and the risk that questions become repetitive or restricted by time. Overall, frågestund remains a common tool for audience engagement and transparency in Swedish media and online culture.