Frische
Frische is a German noun meaning freshness, the quality or state of being new, recently produced, or not stale. It is used to describe tangible things like food, plants, or air, as well as more abstract qualities such as vitality. Common phrases include Frische Luft (fresh air), Frische Lebensmittel (fresh foods), and Frischetheke (the counter for fresh products). In commerce, Frische signals not only that goods are recently produced, but that they have been handled in ways that preserve quality, such as via quick cooling or short storage times; indicators like best-before dates or production times are often used in conjunction.
Etymology: Frische is derived from the adjective frisch, meaning fresh; the noun form expresses the abstract
In everyday use, the term is ubiquitous in the food retail sector, hospitality, and environmental contexts.