Frijj

Frijj is a brand of ready-to-drink flavoured milk beverages produced by FrieslandCampina, a multinational dairy company. The product line is primarily marketed in the United Kingdom and Ireland, though similar products are available in other markets. Frijj drinks are dairy-based milkshakes offered in multiple flavors, with chocolate as an enduring staple and strawberry and vanilla among common options. The drinks are sold in plastic bottles and cartons and are distributed through supermarkets, convenience stores, and vending machines. The formulation typically combines pasteurized milk with sugar, flavorings, and stabilizers, and may be fortified with vitamins in some variants.

Frijj has undergone packaging and flavor updates since its introduction in the late 20th century. The brand has run promotional campaigns and seasonal flavors and has at times featured limited editions. It remains part of FrieslandCampina’s portfolio of consumer dairy beverages and competes with other flavoured milk brands in the on-the-go segment.