Frameelméletek

Frameelméletek, or frame theories, are a group of theoretical approaches in social sciences and communication studies that focus on how people perceive and interpret information through mental frameworks or "frames." These frames act as cognitive structures that help individuals understand complex situations, events, or issues by organizing relevant information and suggesting what is important, what is not, and how to think about it.

The concept of framing suggests that the way an issue is presented or "framed" can significantly influence how it is understood and evaluated by an audience. This framing process can involve selecting certain aspects of a perceived reality and making them more salient in a text, in such a way as to promote a particular problem definition, causal interpretation, moral evaluation, and/or treatment recommendation.

Frameelméletek are applied in various fields, including political science to understand how politicians frame issues to gain public support, sociology to analyze social movements and collective action, and journalism to examine how media coverage shapes public opinion. Researchers analyze the language, imagery, and metaphors used in communication to identify the underlying frames and their potential impact. Understanding these frames is crucial for comprehending how meaning is constructed and how communication influences beliefs and behaviors.