Fotografik

Fotografik is a term used in photography and related media as a brand name, project title, or descriptor. It is not tied to a single organization but is adopted by various studios, magazines, and software tools across different regions to signal a focus on contemporary visual photography and image manipulation.

In branding, Fotografik is chosen for its concise, internationally legible sound and its association with both photography and graphic aesthetics. Projects labeled Fotografik often feature portfolios of contemporary portraiture, documentary photography, or experimental imagery, and may publish editorials, host exhibitions, or collaborate with artists and venues.

In software and services, Fotografik may denote color grading presets, editing plugins, or workflow tools aimed at stylized post-processing. The label is used to convey a modern, artistic approach to image making, combining technical precision with creative interpretation.

The term lacks a single canonical origin or owner, and its use varies by region and organization. As a result, Fotografik serves more as a branding and stylistic concept within the photography community than as a unified institution or product line. See also photography, graphic design, and post-processing.