Forretningsidentitet
Forretningsidentitet, or business identity, refers to the distinctive characteristics that define an organization and differentiate it from its competitors. It encompasses a range of elements including the company's mission, vision, values, culture, brand personality, and visual elements such as logo, color palette, and typography. A strong forretningsidentitet is crucial for building brand recognition, fostering customer loyalty, and attracting and retaining talent.
The development of a forretningsidentitet typically begins with an in-depth understanding of the company's core purpose
Ultimately, forretningsidentitet is more than just a logo; it is the sum total of perceptions and experiences