Flackar

Flackar is a term used to describe a coordinated, low-cost method of spreading content across multiple social media platforms to influence public discussion. In this context, flackar campaigns combine automated accounts, micro-influencers, and ordinary users who share prepared messages to create a sense of widespread support or opposition.

Etymology and usage: The word appears in online communities and some academic writings as a neologism derived from flack, a public relations agent, with a Swedish-like plural or inflection suffix -ar. It is not a universally recognized term and is mostly used in niche discussions about online manipulation and information operations.

Mechanics and practice: Flackar campaigns typically rely on short posts, memes, and coordinated hashtag use, with rapid repetition to push topics into trending lists. They may include fake engagement, such as likes and comments, and may disguise sponsorship or alignment with a cause. The aim is to create the impression of broad, spontaneous support or opposition rather than a clearly scripted effort.

Impact and response: Flackar raises concerns about authenticity, censorship, and the integrity of public discourse. Platforms monitor for coordinated inauthentic behavior and may label or remove accounts involved. Researchers study flackar as part of broader investigations into information operations, propaganda, and the dynamics of online persuasion.