Firmendesigns

Firmendesigns is a multidisciplinary design studio headquartered in Berlin that works across branding, product design, and digital interfaces. Founded in 2010 by designer Jonas Ritter and strategist Aiko Tanaka, the studio serves clients ranging from startups to established brands.

The practice covers branding, packaging, industrial design, UX/UI, and service design. The studio emphasizes human-centered design, sustainability, and collaborative development with clients. Process includes research, stakeholder workshops, rapid prototyping, and iterative testing.

Notable projects include a packaging redesign for a plant-based food line and a UX overhaul for a fintech app, both aimed at improving usability and market reach. The studio maintains a diverse portfolio across consumer goods, technology, and healthcare sectors, with attention to accessibility and scalable design systems.

Firmendesigns has received several industry awards and maintains a global portfolio. The firm emphasizes a relatively flat organizational structure and operates with a network of freelance designers to support international projects, enabling flexible collaboration and rapid delivery.

As of the mid-2020s, Firmendesigns continues to publish case studies and contribute to design education through talks, workshops, and partnerships with design schools and industry groups. The studio is known for its emphasis on clarity, practical outcomes, and long-term client relationships.