Figuratívinformatív

Figuratívinformatív is a term used in information design to describe a class of visual representations that blend figurative imagery with informational content. Works in this category aim to convey data or concepts through recognizable figures, scenes, or characters while maintaining an explicit informative function. The approach emphasizes readability and narrative potential, inviting viewers to interpret data within familiar contexts.

The term was coined in the early 21st century by design scholars exploring the intersection of figurative art and data visualization. It derives from the Latin figura (figure) and informativ (informative), with diacritical marks added to indicate pronunciation and distinct identity.

Key characteristics include the use of anthropomorphic or scenographic imagery to encode data into forms that are culturally legible, calibration of color and scale to reflect quantitative relationships, and a balance between artistic expressiveness and accuracy. Figuratívinformatív materials often employ narrative labels, contextual cues, and interactive possibilities, while avoiding excessive ambiguity. The approach seeks to preserve interpretive clarity alongside aesthetic engagement.

Applications span science communication, education, journalism, and museum displays. Examples might include a cityscape where building silhouettes indicate demographic indicators by height, or a character-driven infographic in which gestures and props reflect trends such as energy use or health outcomes.

Critics note risks of misinterpretation due to symbolic decoding, potential bias in representations, and the premium placed on aesthetics over precision. Proponents argue that, when designed transparently, the approach can improve engagement and accessibility without sacrificing accuracy.

See also: data visualization, information design, visual rhetoric.