Figinfused

Figinfused is a brand of health‑focused beverages and food products that specialise in incorporating dried figs as a primary ingredient. The company began in 2015 in San Francisco, California, with the aim of blending traditional fig sweetness with contemporary dietary trends such as plant‑based nutrition and low‑sugar alternatives. Founder Maya Chen, a nutrition scientist with a background in functional food development, developed the original fig‑infused tea blend after observing the rising popularity of adaptogenic herbs and natural sweeteners.

The core product line includes fig‑infused teas, smoothies, protein bars, and dipping sauces. Each item is crafted with whole dried figs that are blanched, ground, or juiced to release their natural sugars and polyphenols, providing a sweet, slightly caramelised flavour without added refined sugar. Production processes follow USDA organic guidelines, and the company sources figs from small‑scale growers in California’s Central Valley, supporting local agriculture and sustainable harvesting practices.

Market positioning for FigInfused emphasizes the health benefits associated with figs, such as high dietary fibre, potassium, and antioxidant content. The brand particularly targets wellness‑centric consumers, including vegans, athletes, and those with dietary restrictions. Retail distribution extends through health food stores, upscale grocery chains, and an online e‑commerce platform that offers subscription bundles.

In addition to consumer products, FigInfused has partnered with culinary institutions to develop fig‑infused cooking workshops, demonstrating versatile uses of fig concentrate in sauces, dressings, and desserts. The company has also launched a quarterly newsletter outlining nutritional research on figs and featuring recipe ideas. As of 2026, FigInfused continues to expand its product portfolio while maintaining a commitment to sustainability and transparent sourcing practices.