FideszMLMérets

FideszMLMérets is a theoretical concept within the field of political science that explores the intersection of political party dynamics and multilevel marketing strategies. It posits that certain political parties, particularly those with strong hierarchical structures and charismatic leadership, may inadvertently or deliberately employ tactics similar to those used in multilevel marketing organizations to achieve their objectives. These tactics can include the recruitment of new members through personal networks, the incentivization of existing members to bring in others, and the dissemination of party ideology through a cascading structure. The term "FideszMLMérets" is a portmanteau, combining "Fidesz," a prominent Hungarian political party often cited in discussions of party organization, with "MLM" (Multilevel Marketing) and a suffix suggesting measurement or analysis.

The core idea behind FideszMLMérets is that the operational mechanisms of some political parties can resemble business models focused on recruitment and expansion. This resemblance is not necessarily an accusation of illicit activity but rather an analytical framework for understanding how political organizations grow, maintain loyalty, and mobilize support. Proponents of this concept suggest that examining political parties through this lens can offer insights into their internal communication flows, membership engagement strategies, and the diffusion of political ideas. It encourages a comparative approach, drawing parallels between the recruitment incentives and network effects seen in MLM schemes and the methods employed by political parties to build and sustain their bases of support. However, it is important to note that this is a theoretical construct and not a widely adopted or empirically verified model in mainstream political science research.