Feelingbased

Feelingbased is a term used to describe approaches that prioritize affective responses in judgment, decision making, and design, treating how experiences feel to individuals as central criteria rather than relying solely on objective metrics or rational analysis.

The coinage blends feeling and based and appears in design discourse, psychology discussions, and managerial writing as a descriptor for emotion-led practices. It is not a formally defined theory, and its precise meaning varies by field and context.

In practice, feelingbased ideas surface in user experience and product development, branding, creative processes, and personal decision making, where the subjective quality of experience, mood, or emotional resonance guides choices rather than purely quantitative indicators.

Proponents argue it can improve engagement, satisfaction, and authenticity by aligning outcomes with what people actually feel. Critics warn of bias, inconsistency, and difficulty in measurement, as well as risks that short-term affect may dominate long-term results or that choices become less reproducible.

Feelingbased is related to emotion-based decision making and affective computing, but it emphasizes the centrality of feeling as a design or judgment criterion rather than merely a background factor. The concept is most often discussed in practical or speculative contexts rather than as a formal disciplinary framework.

See also: emotion, affect, user experience, design thinking, affective computing.