Fastconsumption

Fastconsumption refers to consumer behavior and market dynamics characterized by rapid turnover and rapid consumption of goods, media, or digital content, driven by convenience, immediacy, and on-demand access. The term can describe both physical products designed for quick use and digital formats that are consumed rapidly, such as streaming content, apps, and microtransactions.

Key drivers include on-demand distribution platforms, single-use packaging, subscription and freemium models, social influence, and rapid replenishment cycles. The concept applies across sectors from fast-moving consumer goods to snackable media, disposable electronics, and other items marketed for quick consumption.

Consumption occurs with short product lifespans, high replacement rates, and low buyer commitment. Indicators include high purchase frequency, short dwell times, high disposal rates, and rapid inventory turnover. Economic effects include faster cash flow and demand volatility; environmental effects include increased waste and resource use.

Critics argue that fastconsumption reinforces disposability, undermines sustainability, and encourages planned obsolescence. Policy responses include packaging reduction, extended producer responsibility, and incentives for durable, repairable, or recyclable goods, as well as safeguards on advertising to vulnerable groups.

Examples include single-serve groceries, bingeable streaming series, and app ecosystems with ephemeral services. Related concepts include consumer culture, fast fashion, planned obsolescence, and the sharing economy.