Esityslogenexposure

Esityslogenexposure is a coined term in the field of communication research referring to the exposure of a slogan or branded message within a presentation context. The term blends the Finnish word esitys (presentation) with a root resembling slogan and the English word exposure, signaling its focus on how often and how prominently a slogan is presented to an audience during talks, webinars, slideshows, or video recordings.

Esityslogenexposure assesses the visibility, duration, repetition, and placement of a slogan within a presentation. It is not merely the audience’s familiarity with a brand, but the specific encounter with the slogan as part of the moment-by-moment messaging delivery. The scope includes slide content, on-screen overlays, spoken repetition, and accompanying multimedia cues.

Researchers may estimate exposure through content analysis of slides, timing of slogan appearance, and observer coding; more direct measures such as eye-tracking, recall tests, or post-event surveys gauge recognition and memorability. Experimental designs can compare different designs or placements to assess effects on recall and brand attitudes.

The concept is used to optimize communication strategies in marketing, corporate training, and public speaking, balancing clarity with cognitive load. Ethical considerations include avoiding manipulative intensity and ensuring transparency about branding during presentations. Esityslogenexposure remains a developing, informal concept without standardized metrics, and results can be influenced by audience interest, prior brand familiarity, and presentation quality.