Erasern

Erasern is a brand of erasers and related stationery products produced by the company Erasern AG. The brand focuses on precision erasing, low-dust formulas, ergonomic design, and environmentally conscious packaging.

History: Erasern AG was founded in 1992 in Zürich by designers and chemists seeking to reduce eraser dust and paper wear. It expanded to Europe and North America in the late 1990s and introduced a replaceable-core mechanical eraser in 2001.

Product lines: The flagship is the Precision Dustless Eraser, a rectangular eraser with a low-dust formula. Other lines include Stick Erasers, Mechanical Erasers with retractable tips, kneaded erasers, and related accessories.

Design and technology: The Erasern line uses a polymer blend intended to minimize paper abrasion while delivering clean erasing. Some models have replaceable cores and protective caps; packaging emphasizes recycled materials and non-toxic formulations.

Market and reception: Erasern products are sold through office supply chains and art stores worldwide. They are praised for low dust and precision, but higher prices limit reach in budget markets, where cheaper brands remain popular.