Entitasbaik

Entitasbaik is a coined term in Indonesian discourse that translates roughly as "good entity." It denotes an ideal actor—whether a person, organization, or system—that consistently acts to maximize public welfare while upholding ethical principles. The term blends entitas (entity) with baik (good) and is used across discussions of governance, technology, and social ethics.

Core principles often associated with entitasbaik include transparency, accountability, fairness, non-exploitation, inclusivity, safety, and respect for human rights. An entitasbaik is expected to make decisions through open processes, subjected to oversight, and to prioritize long-term welfare over short-term gain. It may also emphasize sustainability and harm reduction.

Applications of the concept appear in debates about artificial intelligence alignment, corporate governance, and public administration. As a normative benchmark, entitasbaik serves to imagine ideal behavior for agents and institutions, guiding policy design, governance reforms, and ethical guidelines toward priority of public good.

Critics argue that entitasbaik is inherently aspirational and difficult to measure. Critics warn that overly abstract ideals may obscure practical constraints, risk strategic misuse of the term for propaganda, or hinder reform by setting unattainable standards.

The term is more of a rhetorical and normative device than a formal standard, and its exact definition varies by context and community. References to entitasbaik typically appear in Indonesian-language debates, ethics discussions, and speculative analyses of technology and governance.