Enkeltforbruker

Enkeltforbruker is a Norwegian term that translates to "single consumer" or "individual consumer." It refers to a person who buys goods or services for their own personal use, rather than for resale or business purposes. This distinction is important in various legal and economic contexts.

In consumer law, "enkeltforbruker" is a key concept. Legislation designed to protect consumers often specifically targets transactions where one party is an "enkeltforbruker," recognizing that individuals may have less bargaining power and information compared to businesses. This means that certain consumer protection measures, such as rights to return goods or guarantees, may apply differently to individual consumers than to businesses making purchases.

Economically, "enkeltforbruker" refers to the demand side of the market from an individual perspective. Understanding the behavior and preferences of individual consumers is crucial for businesses in product development, marketing, and sales strategies. Market research often focuses on segmenting and analyzing the needs and purchasing habits of different types of individual consumers.

The concept helps to differentiate between transactions between two businesses (B2B) and transactions between a business and an individual (B2C). The legal frameworks and market dynamics often differ significantly between these two types of interactions. Therefore, identifying a party as an "enkeltforbruker" is often the first step in determining the applicable rules and market approach.