Einzelhändler
Einzelhändler, also known as retailers, are businesses or individuals that sell goods directly to consumers. They act as intermediaries between manufacturers or wholesalers and the end-user. Retailers purchase products in bulk and then offer them in smaller quantities to individual customers for personal use. This sector encompasses a wide range of businesses, from large department stores and supermarkets to small independent shops and online e-commerce platforms.
The primary function of a retailer is to make products accessible to consumers by providing a convenient
There are various types of retailers, categorized by their product lines, ownership structure, or business model.