Efterfråans

Efterfråans is a neologism used in some Swedish-language discussions to describe a pattern of consumer demand that arises after a triggering event or information dissemination, rather than immediately. It is typically associated with post-launch, post-advertising, or delayed-buy cycles, and is often linked to social media amplification or word-of-mouth effects.

Etymology and scope: The term appears to be formed from "efter" meaning after and a shortened form of "fråga/frågan" meaning question or demand; it is not widely standardized and appears mainly in informal contexts. In formal economic writing, the concept would usually be discussed under related terms such as delayed demand, diffusion of innovation, or post-purchase demand.

Mechanisms: After-trigger demand can be driven by media coverage, influencer recommendations, scarcity signals, or improved information about a product’s value. The effect may manifest as a surge in interest or purchases that occurs days or weeks after the trigger.

Implications: For forecasting and inventory management, efterfråans introduces a time lag that complicates demand planning. Marketers may use time-lag analyses, staged promotions, or demand-sensing inventory approaches to address it.

Examples: A technology gadget announced with delayed pre-orders experiences modest initial demand but strong late adoption after extensive reviews; a fashion item released in limited quantities spikes in demand after a viral post.

See also: Demand, diffusion of innovation, post-launch effects. Note: the term is not widely standardized and is mainly encountered in informal discussions; in scholarly contexts, related concepts are typically used.