Dulux

Dulux is a global brand of decorative paints and coatings marketed by AkzoNobel, a Dutch multinational chemical company. The brand is widely recognized in consumer and professional markets and is used in residential, commercial, and institutional projects in many countries. Dulux products cover interior and exterior paints, wood finishes, primers and undercoats, metal coatings, and specialty coatings, with lines for DIY consumers and professional painters such as Dulux Trade.

The Dulux brand originated in the United Kingdom as a premium interior paint line developed by Imperial Chemical Industries (ICI) in the 20th century. It expanded internationally through ICI’s paint division. In 2008, AkzoNobel acquired ICI, and Dulux became part of AkzoNobel’s portfolio of consumer brands. Since then, the brand has invested in color systems, forecasting, and digital tools to assist customers in choosing finishes and colors.

Regional variants and sub-brands include Dulux Valentine in France and other market-specific lines. The company also promotes color design campaigns, such as a yearly Color of the Year in some markets, to guide consumer choices.

Dulux competes with other major decorative paint brands worldwide and remains one of AkzoNobel’s best-known consumer brands, with distribution through retail networks, home improvement chains, and professional painting contractors.