Doublecrisp

Doublecrisp is a marketing descriptor used in the food industry to indicate a product that delivers two distinct crunchy or crisp textures in a single bite. The term has been adopted by multiple snack and bakery producers to differentiate items that combine an initial outer crisp with a secondary interior texture, such as a lighter interior or a contrasting crumb.

Common applications include cookies and biscuits described as doublecrisp, potato chips or crisps that are double-baked or double-fried to create layered crunch, and cereals or snack bars that feature a crisp element paired with a firmer coating. The exact formulation varies by product, but the underlying idea is to enhance mouthfeel and perceived freshness through texture.

Manufacturing approaches to achieve double crispness can involve dual-layer doughs, double baking, special coatings, or packaging strategies to preserve crispness, such as humidity control or protective barriers. The term is primarily usage-driven and is not standardized as a single product category; different brands may apply the label to different techniques.

In use, doublecrisp is often part of branding in markets where texture descriptors are important selling points. Consumer reception tends to hinge on the balance of textures and taste, with some consumers seeking pronounced crunch and others preferring simpler textures.