Distribusjonsmiljøet
Distribusjonsmiljøet refers to the environment in which a product or service is made available to the end consumer. This encompasses all the steps and channels involved in moving goods or services from the producer to the buyer. It's a critical aspect of the marketing mix, often discussed as one of the "4 Ps" (Product, Price, Place, Promotion).
The primary goal of a distribusjonsmiljø is to ensure that products are accessible to the target market
Key elements within a distribusjonsmiljø include logistics and supply chain management. Logistics deals with the physical
Furthermore, the distribusjonsmiljø also considers the customer experience at the point of purchase. This can involve