DisavowAnweisung

DisavowAnweisung, commonly referred to as a disavow file, is a tool provided by search engines, most notably Google, to allow website owners to disassociate their sites from backlinks that they believe are harmful to their search engine rankings. These backlinks might include spammy, unnatural, or manipulative links that were acquired through unethical or automated means, or links that were created by a competitor with the intent to harm the target website's search performance.

The disavow file is a plain text document that lists the URLs of the pages or entire domains that a website owner wants Google to ignore when assessing their site's backlink profile. By submitting this file, the website owner is essentially instructing Google to disregard any ranking signals associated with these specific links. This is a measure taken when attempts to get the linking sites to remove the offending links have failed or are not feasible.

It is important to use the disavow tool judiciously, as incorrectly disavowing legitimate and valuable backlinks can negatively impact a website's search engine optimization. The disavow process should generally be considered a last resort, after all other efforts to clean up a backlink profile have been exhausted. Google's guidelines emphasize that disavowing links is an advanced feature and should be used with caution.