Direktebooking

Direktebooking refers to the practice of customers booking services or accommodations directly with the provider, rather than through an intermediary such as a travel agent, booking platform, or third-party website. This approach bypasses online travel agencies (OTAs) and other intermediaries, connecting the customer straight to the hotel, airline, tour operator, or other service provider.

For customers, direct booking can sometimes offer benefits like exclusive deals, loyalty program advantages, or a more personalized service experience. It can also provide clearer communication channels and a direct line to customer support if issues arise. Some providers encourage direct bookings by offering lower prices, additional amenities, or flexible cancellation policies specifically for those who book through their own channels.

For businesses, direct booking can lead to increased profit margins as they avoid paying commission fees to intermediaries. It also allows for greater control over customer relationships, data collection, and brand messaging. Many businesses invest in their own websites and booking engines to facilitate and promote direct bookings. However, intermediaries often provide a wider reach and can drive significant customer traffic, presenting a trade-off for providers. The trend of direct booking is influenced by technological advancements in online presence and customer relationship management.