Direktbefragungen

Direktbefragungen, also known as direct surveys or direct questioning, represent a research methodology where information is gathered directly from the target individuals through a series of questions. This method is a fundamental tool in various fields, including market research, social sciences, and opinion polling. The core principle involves eliciting responses from participants about their knowledge, attitudes, behaviors, or preferences.

There are several common formats for direktbefragungen. Questionnaires, whether administered in person, by mail, online, or via telephone, are a widespread application. Interviews, which can be structured, semi-structured, or unstructured, also fall under this category. The choice of format depends on factors such as the research objectives, the target audience, available resources, and the desired depth of information.

Advantages of direktbefragungen include the ability to gather specific and detailed information directly from the source. They allow researchers to tailor questions to their exact needs and can provide quantifiable data for statistical analysis. However, potential drawbacks include response bias, where participants may not provide truthful answers due to social desirability or a lack of understanding. The quality of the data is also heavily dependent on the clarity and design of the questions. Careful planning and execution are therefore crucial for successful direktbefragungen.