Derivaadsstyle
Derivaadsstyle is a contemporary artistic movement that emerged in the early 21st century within the global digital art community. It is named after the Swiss artist Deriva H. Ads, who first published a series of experimental video installations in 2003 that combined algorithmic composition with live audience interaction. The term "Derivaadsstyle" was coined by art critic Jonas Müller in 2007 to describe the distinctive visual and conceptual approach that evolved from Ads's early work.
The core principles of Derivaadsstyle emphasize fluidity, hybridization, and the dissolution of traditional boundaries between media.
Historically, Derivaadsstyle grew from the New Media Art movement of the 1990s and was influenced by earlier
Notable figures in Derivaadsstyle beyond Deriva H. Ads include Japanese digital painter Mira Kira, German interactive